With domestic tourism booming, the market should focus on offering travel insurance
EXCLUSIVE – With the resumption of travel, Brazilians are showing more and more interest in discovering different regions of Brazil. According to data from FecomercioSP, national tourism earned BRL 18 billion in September and recorded the best result in eight years. In the accumulated up to the ninth month of 2022, the sector has already moved BRL 147 billion, a growth of 32% compared to the same period in 2021.
According to a survey released by Decolar, the most popular destinations for domestic trips are Rio de Janeiro (RJ), followed by Porto Alegre (RS), Maceió (AL), Porto Seguro (BA) and Salvador (BA). Following the list are the cities of Recife (PE), São Paulo (SP), Jericoacoara (CE), Goiânia (GO) and Florianópolis (SC).
However, for tourists to travel around the country in peace, it is essential to have travel insurance. Contrary to what people think, the product also protects passengers in national territory. In addition to the traditional coverage and assistance for medical, hospital and dental expenses, the insurance includes medical transfer, medical return, luggage loss and prior trip cancellation, which can help in case of any unforeseen events.
“Because it is a long-awaited and relaxing moment for the tourist, the
travel insurance is essential for him to have peace of mind even on domestic trips. In addition, it is very common during this period for travelers to want to take a risk in activities that are outside their routine. Therefore, it is essential to ensure that, in the event of an incident, travelers can count on a specialized team and coverage that protects them from contracting the policy to returning from the trip”, says Gabriel Nascimento, Global Product Management & Innovation at Allianz Travel .
According to the executive, from January to September 2022, the company recorded a 61% growth in the issuance of travel insurance policies for national plans, when compared to the same period last year. Nascimento also reinforces that this increase proves that Covid-19 brought a greater perception of the importance of being protected. “Based on this ‘push’, together with the offer of products and coverage suitable for the traveler’s profile, the portfolio should continue to grow in the coming years”.
At CORIS, there was a 25% increase in the issuance of tickets for national segments compared to 2019. Claudia Brito, the company’s commercial director, says that brokers and travel agents should reinforce the difference between travel insurance and the health when offering the product. “In Brazil, only 30% of the population has a health plan, which often does not offer national coverage. Travel insurance gives the policyholder the breadth that his plan does not offer. ensuring greater protection.
The executive reinforces that focusing on the profile of the traveler and their needs is a differential that establishes a relationship of trust with the client. “The concern should not only be to acquire travel insurance, but to hire a policy that brings real benefits to the tourist. I believe that greater disclosure of the product’s national coverage will increase the desire to purchase. In this way, the consumer can find out about the insurance options and, in the event of future trips, including international ones, the broker will be the first reference for a quote or a possible referral to family members”.